Privacy Policy

Last updated: 27 July 2026

Aomori Jeans ("Aomori Jeans," "we," "us," or "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit aomorijeans.com (the "Website"), make a purchase, or otherwise interact with us, including through our social media channels and customer service.

This Policy is written to comply with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("UAE PDPL") and its Executive Regulations. If you are visiting us from outside the UAE, other privacy laws (such as the EU/UK GDPR) may also apply to you, and we describe how we address those obligations below.

By using the Website or providing us with your information, you agree to the practices described in this Policy. If you do not agree, please do not use the Website.

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1. Who We Are

Aomori Jeans is a women's denim brand operating in the United Arab Emirates and GCC region, operated by Sentaku Trading FZCO (Trade License No. 85714), a company registered with IFZA (International Free Zone Authority) in Dubai, United Arab Emirates ("Aomori Jeans," "we," "us"). We are the data controller responsible for your personal data collected through the Website.

If you have any questions about this Policy or how we handle your data, contact us at:

Email: privacy@aomorijeans.com
Address: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates

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2. Information We Collect

We collect the following categories of information:

Information you give us directly

• Name, email address, phone number, and delivery/billing address
• Account login details, if you create an account
• Order history, size and style preferences, and wishlist items
• Payment information (processed securely by our payment partners — see Section 6; we do not store full card details)
• Messages you send us via email, WhatsApp or Instagram
• Information you provide when entering a promotion, giveaway, or subscribing to our newsletter

Information collected automatically

• Device and browser information (IP address, browser type, operating system)
• Website usage data (pages viewed, time on site, referring URLs, clicks)
• Approximate location (derived from IP address, or precise location if you grant permission)
• Cookies and similar tracking technologies (see Section 7)

Information from third parties

• Information from our platform providers (Shopify), payment processors, delivery partners, and marketing platforms (such as Meta Business Suite)
• Publicly available information you share with us via tagged social media posts or reviews

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3. How We Use Your Information

We process your personal data for the following purposes:

We rely on one or more of the following legal bases under the UAE PDPL: your consent, the necessity to perform a contract with you (e.g., processing an order), our legitimate business interests (e.g., fraud prevention, improving our services), or compliance with a legal obligation.

Where we rely on consent (for example, for marketing communications), you may withdraw it at any time as described in Section 9.

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4. How We Share Your Information

We do not sell your personal data. We share information only with:

• Service providers who support our operations, including our e-commerce platform (Shopify), payment processors, delivery and logistics partners (such as our UAE fulfilment partner), and customer support tools
• Marketing and analytics platforms, such as Meta (Facebook/Instagram) and Google, for advertising and site analytics purposes, where you have consented to relevant cookies
• Professional advisors, including legal, accounting, or auditing firms, where necessary
• Government or regulatory authorities, where required by UAE law
• A successor entity, in the event of a merger, acquisition, or sale of business assets

All third parties who process data on our behalf are contractually required to protect your information and use it only for the purposes we specify.

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5. International Data Transfers

Some of our service providers (such as Shopify, Meta, and Google) may store or process data on servers located outside the UAE. Where personal data is transferred outside the UAE, we ensure appropriate safeguards are in place consistent with UAE PDPL requirements, such as verifying that the receiving country provides an adequate level of protection or relying on approved contractual safeguards with our providers.

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6. Payment Information

Payments made on the Website are processed by our third-party payment provider, Stripe, Inc. We do not store your full card number, CVV, or banking credentials on our own servers — these are handled directly by our PCI-DSS compliant payment partners under their own privacy and security policies.

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7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Website, remember your preferences, and understand how visitors use our site. This includes:

• Essential cookies — required for core site functions like checkout and account login
• Analytics cookies — help us understand site traffic and usage (e.g., Google Analytics)
• Marketing cookies — used to deliver relevant ads on platforms such as Meta and to measure ad performance (e.g., Meta Pixel)

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.

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8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, including:

• Order and transaction records: retained in line with UAE tax and commercial record-keeping requirements (generally up to 5 years)
• Account information: retained while your account remains active, or until you request deletion
• Marketing data: retained until you unsubscribe or withdraw consent

When data is no longer needed, we securely delete or anonymise it.

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9. Your Rights

Under the UAE PDPL, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data, subject to legal retention requirements
• Object to or restrict certain processing, including direct marketing
• Withdraw consent at any time, without affecting processing carried out before withdrawal
• Request data portability, where applicable
• Lodge a complaint with the UAE Data Office if you believe your rights have been violated

If you are located in the European Economic Area or UK, you may have additional rights under the GDPR, which we will honour on request.

To exercise any of these rights, email us at privacy@aomorijeans.com. We will respond within the timeframe required by applicable law.

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10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration, including encrypted checkout (SSL/TLS), restricted access to customer data, and working only with reputable, security-vetted service providers. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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11. Children's Privacy

The Website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us so we can delete it.

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12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

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13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Aomori Jeans (Sentaku Trading FZCO)
Email: privacy@aomorijeans.com
Address: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates